Head of Communication
Koinworks is looking for a Head of Communication to lead and own the go-to-market strategy for product launches and market communications throughout the product life cycle. They will be the ones having a deep understanding of KoinWorks products, customer verticals, and competitive landscape.
- Lead and develop product positioning and messaging that resonates with targeted users by understanding our brand, our product, user needs, market trends, and competitive landscape.
- Create, manage, and execute the product marketing strategy and integrated marketing campaigns for new and existing products to optimize reach, user acquisition, and retention.
- Lead creation of thought-leading product marketing materials and content across digital and print communications such as customer literature, blogs, e-mails, videos, webinars, presentations, web copy, advertisement, and trade show/event material.
- Develop a competitive intelligence framework and research, manage and provide key insights that will guide product requirements/positioning and strategic marketing initiatives
- Create effective materials and collaborate closely with cross-functional stakeholders like product owners, business development, relationship managers to achieve goals.
- Partner with an integrated marketing team to execute winning marketing initiatives.
- Minimum 4 years in B2C and/or B2B startup company
- Minimum Bachelor Degree in Marketing, Communication, or similar field
- Depth knowledge and experience in Marketing Automation Channels, User Persona, CRM, and Customer Segmentation.
- Depth knowledge of content creation, marketing tools, and web analytics tools (ie google analytics, WebTrends); experience in design and content writing would be an advantage
- Having good financial literacy especially investment-related is a plus point
- Experience in market analysis and/or go to market strategy
- Analytical mind and strong quantitative skills; Innovative
If you think the above sounds fascinating, don’t hesitate to apply and send us your latest CV. Our team will get back to you at soonest. Thank you!
Sejak24 Oktober 2020
Berakhir22 Januari 2021